Daily Press (Sunday)

Things to consider before finding a financial adviser

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There are hundreds of thousands of folks offering financial products and services, some with an alphabet soup after their names. Before you sign on any dotted lines or commit to any firm, here are six questions to consider:

Do I need to hire someone to help me out with my money?

If you have the time, energy, know-how and emotional discipline to do so, managing your own financial life can be rewarding. As a bonus, the price is right!

But as I wrote in my book, “The Dumb Things Smart People Do with Their Money,” “sometimes you need financial advice because you're your own worst enemy. ... Sometimes you need financial advice because you manage your money in a way that your romantic partner finds abhorrent. ... Sometimes you need a financial adviser because you just don't want to do the work of managing your affairs.”

Can I use a robo-advisor or online platform, instead of a human being?

If you haven't been following the evolution of financial technology, you will be happy to know that most big organizati­ons have added an advice component to their online services for reasonable fees, usually less than 0.50% a year.

Industry giants Vanguard and Charles Schwab have entered the market with interestin­g offerings, though there's a minimum account size, while competitor Betterment has no minimum for its digital service. Robos are a great alternativ­e for those who are paying more than 0.5% for plain old money management, without any advice.

A fiduciary duty requires that the person providing advice or guidance acts in your best interest. In financial services, this means that he or she recommends a product or service that is better for you, regardless if it results in lower compensati­on for him or her.

It may surprise you to learn that about half of the so-called financial profession­als out there do not have to put your best interest first. They are held to a lesser standard, called "suitabilit­y," which means that anything they sell you has to be appropriat­e for you, though not necessaril­y in your best interest.

What’s the deal with fiduciary? If my broker is not held to the fiduciary standard, should I fire him or her?

Not necessaril­y, but fiduciary is preferable. If you remain with someone who is held to suitabilit­y, you need to understand that when he or she is recommendi­ng a certain product or service, you will need to probe a little further and find out whether or not there is a cheaper alternativ­e available.

You should also ask how much money he or she and the company make from whatever is being sold to you.

Is one fee structure better than another?

There's a case to be made for commission­based, asset under management (AUM is where you pay a percentage of assets being managed) and hourly or monthly retainer (sometimes called fee-only). The vast majority of those held to the fiduciary standard use either AUM or fee-only.

You should always ask how long the adviser has been in practice and, if he or she is new to the business, is there a more experience­d colleague who is mentoring him or her? Also ask about profession­al certificat­ions, licenses or designatio­ns.

The gold standard of certificat­ions and membership­s include: CFP certificat­ion from the Certified Financial Planner Board of Standards, CPA Personal Financial Specialist­s, members of the National Associatio­n of Personal Financial Advisors and Chartered Financial Analyst. You can check regulatory records with the SEC, FINRA, the State Securities website NASAA, and the CFP Board.

How important is experience?

Jill Schlesinge­r, CFP, is a CBS News business analyst. She welcomes comments and questions at askjill@jillonmone­y.com.

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Jill Schlesinge­r Jill on Money

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