Investing in communication skills pays off
When you’re hiring someone for a job, you look at a resume, cover letter, references, professional achievements — anything that can help prove why this person is qualified and would be an asset to your company. But other, less-apparent characteristics play a huge role in determining a person’s success within a company. We call these characteristics “soft skills,” and they are just as relevant to a person’s career as technical skills or experience. Indeed, the Stanford Research Institute International and the Carnegie Mellon Foundation found that only 25% of long-term job success depends upon technical skills; 75% depends on soft skills mastery.
Some soft skills are adaptability, punctuality, critical thinking and leadership, but the soft skill paramount for every industry is communication. A manager’s ability to communicate expectations to employees is vital, giving employees the guidance they need to succeed in their role. Just as important is an employee’s ability to communicate their needs to managers and colleagues.
If an employee doesn’t have a mastery of soft skills, it can be difficult to succeed in their career, regardless of technical proficiency. The good news is that communication skills, and other soft skills, don’t have to be innate — they can be taught and learned.
Successful companies understand it is in their best interest to invest in their employees’ communication skills. The benefits extend to the company, the employee and the customer.
The company benefits from improved communication by reducing conflict and attaining better clarity on goals, objectives and requirements, leading to increased productivity and revenue. In fact, research from Harvard University, Boston University and University of Michigan’s Ross School of Business found workers with soft skills training “are
Benefits to the company:
12% more productive than those who did not receive the training in soft skills.” Improved communication also increases employee retention, improves employee engagement and promotes team morale.
Benefits to employees: Employees benefit from improved communication with increased confidence, reduced stress and avoiding burnout. Relationships improve professionally and personally.
Benefits to customers: Finally, customers benefit from better interactions with employees — which can lead to repeat business and brand loyalty.