Daily Press

CNN rides hot news cycle to record ratings

- By David Bauder Associated Press

NEW YORK — An extraordin­ary stretch of news with the coronaviru­s pandemic and racial reckoning triggered by George Floyd’s death has led CNN to its biggest audience for any three-month period in the network’s 40-year history.

Fox News Channel and MSNBC also had record-setting quarters ending in June, according to the Nielsen company. But CNN’s audience increased at a higher pace than its rivals, and it is also seeing strong numbers for its digital operation.

The news is welcome at a network that has been relentless­ly attacked for four years by President Donald Trump and his allies, who often mocked CNN as “failing.”

“All of our research shows we are the most trusted name in news,” Jeff Zucker, chairman of WarnerMedi­a News and Sports and CNN chief executive, said this week. “Others may not believe that, others may scoff at that, the president of the United States makes fun of it, but it’s true.”

CNN’s weekday prime-time audience of 1.95 million was up 120% over the same period last year, Nielsen said.

Fox News, which has led in the ratings for nearly two decades, had an average of 4.07 million viewers, a 43% increase, while MSNBC’s count of 2.47 million was up 13% from 2019.

They are routinely the three mostwatche­d networks on cable TV. For the total day, CNN’s viewership was up 119% over 2019, Fox jumped by 48% and

MSNBC by 34%.

“We are a news organizati­on that is built for this kind of time,” Zucker said. “The others in this space are political talk channels, and so even when they’re talking about these stories, they’re talking about the politics of the stories.

“We’re talking about the news of the stories.”

That comment rankled MSNBC President Phil Griffin, who said his network brings an unmatched level of smart, in-depth analysis.

“Our reporters are at the heart of the story, putting themselves in harm’s way every day,” Griffin said. “They’re doing a hell of a lot more than ‘political talk.’ ”

Fox News did not have an immediate comment.

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