Coca-Cola, Molson Coors to team up

SILVER SPRING, Md. — With the help of Molson Coors, Coca-Cola will start selling the “hard stuff ” — hard seltzer, that is.

The companies said the new alcoholic beverage will come in the form of Topo Chico Hard Seltzer, which they hope to have on store shelves in the first half of 2021. The hard seltzer will come in four flavors: Tangy Lemon Lime, Exotic Pineapple, Strawberry Guava and Tropical Mango.

Molson Coors, which has two other seltzer brands in its portfolio, will handle the marketing, sales and distribution of the alcohol-infused mineral water,.

IWSR Drinks Market Analysis, a data firm, said sales of hard seltzers like White Claw and Truly jumped more than 200% last year to $1.5 billion.