Homer Glen un­veils new logo

Daily Southtown - - News - By Michelle Mullins Michelle Mullins is a free­lance reporter for the Daily South­town.

Af­ter eight months of re­search and fo­cus groups, the vil­lage of Homer Glen ap­proved a new logo Wed­nes­day, con­sist­ing of a tree with four shades of green along with the tagline “YouKnowYou’re Home.”

The Vil­lage Board in Fe­bru­ary hiredMerje, aPenn­syl­va­nia-based de­sign firm, to cre­ate a brand that would cap­ture the vil­lage’s iden­tity and cre­ate a co­he­sive look to the vil­lage, dis­tin­guish­ing it from other towns and at­tract­ing new busi­nesses, vil­lage of­fi­cials said.

The logo was de­signed to in­voke the spirit of Homer Glen, in­clud­ing its open space, nat­u­ral pre­serves, agri­cul­ture and fam­ily friendly com­mu­nity, of­fi­cials said.

The vil­lage’s seal along with its motto, Com­mu­nity and Na­ture in Har­mony, will not change and will con­tinue to be used in of­fi­cial and leg­isla­tive ca­pac­i­ties.

The new logo can be used on the vil­lage’s web­site, in mar­ket­ing ma­te­ri­als, on signs for parks, trails and openspace, on vil­lage ve­hi­cles and on vil­lage uni­forms. The vil­lage can also use its logo to pro­mote spe­cial events, such as its Homer for the Hol­i­days fes­ti­val, and can change the col­ors on the tree to re­flect the sea­sons, of­fi­cials said.

Merje also de­signed com­ple­men­tary lo­gos to pro­mote the 159th Street, 143rd Street and the Bell Road busi­ness dis­tricts, and it de­signed stone, metal and barn wood gate­way signs that could be placed at vil­lage bound­aries.

Trustee Keith Gray said the plan is to roll­out the logo over the next few years. While sta­tionery can be im­me­di­ately up­dated, re­plac­ing signs through­out the vil­lage would take more time, he said.

Trustee Sharon Swe as cast the sole no vote, saying that chang­ing the logo on ev­ery­thing vil­lagewide would be costly and is not war­ranted. She said she also pre­ferred us­ing the ex­ist­ing seal and motto.

VIL­LAGE OF HOMER GLEN

Homer Glen vil­lage logo, de­signed by Merje, a Penn­syl­va­nia-based de­sign firm.

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