Dorothy Lane Market wins awards for marketing
Dorothy Lane Market — with stores in Oakwood, Washington Twp. and Springboro — has captured two national awards for its marketing efforts.
The Master Marketer Awards were from grocery wholesale distribution company SUPERVALU. The competition, which recognizes best-in-class marketing efforts by independent grocery retailers served by SUPERVALU, drew more than 450 entries.
Winners were chosen based on creativity, clarity and effectiveness of the stores’ marketing efforts.
DLM won for best overall Tier 2 Master Marketer, in a size category of stores more than 30,000 square feet in size and having four or fewer locations. And it won the top honor for marketing efforts for its “Fresh Department,” which includes the bakery, deli, meat, seafood, produce and floral departments.