China sales floor makes Facebook big ad money
In the city of Shenzhen, Facebook has managed to quietly build a presence with the help of a local partner. Meet Social’s 5,000-square-foot sales floor functions as an experience center for the Silicon Valley giant. Its size belies a crucial part of Facebook’s business. The center hosts prospective clients who wish to advertise on Facebook to reach the network’s 2.3 billion users. The desire by Chinese companies and other entities to get in front of people internationally has turned China into one of Facebook’s largest sources of advertising revenue, even though the social network is not available there.