Family business to expand nationwide
Alexander family plans 40 new boutique stores in next two years.
A locally-founded retail business plans to quadruple its number of stores in the next two years as it expands across the country.
Rose & Remington, founded in Warren County’s Lebanon by mother-daughter pair Dee Alexander and Kristen Ponchot, is expecting to take its current nine stores to 40 within the next two years. The boutique has made confidential partners that are dedicated to opening stores on a national scale, said Nathan Alexander, one of the company’s owners, son of Dee Alexander and brother of Ponchot.
“We’ve doubled each year since we’ve been in business, we’ve got over 100 employees, and we hope to be at 40 stores in the next two years,” Alexander said.
The company, named after Ponchat’s twin daughters, is currently working on opening 10 new stores. It’s newest store in Colerain in Hamilton County opened in at the end of November and a new store at the Mall at Fairfield Commons will open late this spring near the mall’s main entrance across from an upcoming Forever 21 store.
The family just signed three leases in Indiana and working on several others that can’t be announced yet as it plans to stretch north to Columbus and south into Kentucky in the initial phases of expansion. After regional growth, it will focus on the rest of the country, Alexander said.
Property managers like Simon Property Group and Washington Prime Group, which owns the Dayton Mall and Fairfield Commons, are committing to finding new locations for the stores.
“They’ve got a national footprint that they can help us grow and we’ve kind of worked agreements with them to grow steadily but be conservative to make sure that we’re staying true to our roots and making sure we’re opening each store appropriately,” he said.
Rose and Remington will consider all destination locations and is planning to buy certain real estate as it expands. Alexander and Ponchat’s father has been in the real estate business in Warren County, sparking an entrepreneurial spirit in the rest of his family.
“They’ve always talked about business over the table as young kids and just very entrepreneurial and progressive... the best gift they could give is the gift of knowl-
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