TriComB2B expands several teams

TriComB2B, a national agency focused on busi- ness-to-business (B2B) marketing of technical prod- ucts and services, recently announced that it has hired additional team members: Kevin Burke, Joe Gauder

and Brian McGill.

Burke joins the creative team as associate creative director, adding a unique perspective to the agency’s existing creative and strategy practices. He brings more than 30 years of industry experience to the team with extensive knowledge of print, digital advertising and branding strategies. His experience among a wide variety of industries includes automotive, pharmaceuti- cals and software as a ser- vice (SaaS) marketing, but most recently he worked as creative director for Dayton Live.

As a seasoned marketing professional, Gauder joins the client services team as a senior account executive to support continued growth for new and existing business accounts. In this role, his 15 years of project management, digital marketing and branding development experience will lend itself to supporting key client initiatives and offering strategic account management.

As a developer, McGill joins the team with longstanding experience using HTML, CSS and JavaScript programming languages to manage content management systems (CMS) like Drupal and WordPress. He has spent time working on both the client and studio sides, giving him unique insights into a range of complex projects and the problems and solutions among them. Previously, Brian led website development for a rural health system, helping to grow its presence as a trusted community resource.