Company to lay off 60 employees at Dayton-area location

Site’s remaining workers will transition to remote work status, then plant will close.

Amsive, a full-service performance marketing agency, is laying off 60 employees at its Springboro location, according to state records.

The company, which is headquartered in Illinois and New York, warned the state of the layoffs Monday at its location 3303 West Tech Road in Springboro, off Ohio 741 near the Dayton-Wright Brothers Airport. The layoffs will start May 17.

“All affected employees are being notified directly of the separation date and that their separation from employment will be permanent,” Norma Mitchell, vice president, HR Business Partner & People Operations, said in a letter.

Mitchell told this news outlet the Springboro facility specializes in direct mail printing and production.

Amsive’s total Ohio workforce includes 67 employees holding jobs in technology, human relations and operations, she said. Thirty of the 60 positions being eliminated are operators positions, Mitchell said.

The remaining employees will transition to remote work status and the plant will close, she said.

“As a business, we continually assess our operations to align our resources with evolving market demands and enhance efficiencies,” Mitchell told this news outlet. “While the decision was difficult, we believe it positions us to better serve our clients by leveraging additional capabilities, capacity, and scale in our other direct mail facilities, where we have been investing for growth. We deeply appreciate the dedication of our employees and are committed to supporting them throughout this transition.”

Amsive has locations in California, Florida, Indiana, Mississippi, South Carolina and Tennessee. The Springboro facility is the company’s only Ohio site. There are currently no layoffs happening at other Amsive locations, Mitchell said.

The business got its start in 1966 as Commercial Data Center Inc. (CDCI), which was acquired by Jordan Industries in 1999, and the name was later changed to SourceLink around 2002.

The West Tech Road location was opened in 2000, Mitchell said.

In 2021, the group was rebranded to Amsive as a joining of several longstanding marketing services providers.

MARSHALL GORBY/STAFF Amsive, a data-driven performance marketing agency, filed a Workers Adjustment Retraining notice with the state of Ohio, giving notice that there will be a permanent reduction in force at its Miamisburg location.