Will Ferrell, Alicia Silverstone star in Super Bowl ads
NEW YORK – The Super Bowl is advertising’s biggest, glitziest stage.
Big name advertisers from Netflix to Google are paying as much as $7 million for a 30-second spot during the big game on Sunday, in order to capture the attention of the roughly 100 million viewers who tune in each year.
In order to get as much of a return on investment for those millions, most advertisers release their ads in the days ahead of the big game to get the most publicity for their spots. In the ads released so far, actor Miles Teller dances to customer-service hold music for Bud Light, Will Ferrell crashes popular Netflix shows like “Bridgerton” in a joint ad for GM and Netflix; and Alicia Silverstone reprises her “Clueless” character for online shopping site Rakuten.
AVOCADOS FROM MEXICO
Anna Faris stars as Eve, who eats an avocado in the garden of Eden. Flash forward to the present day, when no one is ashamed of nudity and everyone is naked, including the Statue of Liberty.
BOOKING.COM
Actress Melissa McCarthy stars in a musical number for the travel site about her desire to go on a trip “somewhere, anywhere.”
BUD LIGHT
Actor Miles Teller (“Top Gun: Maverick”) and his wife Keleigh Sperry Teller dance to customer service hold music while drinking a Bud Light.
BUDWEISER
In a regional ad, a diverse group of people share a six-pack of Budweiser – a voiceover by Kevin Bacon showcases the “six degrees of Bud.” Although he’s not shown, the ad is a nod to the “Six degrees of Kevin Bacon” meme – the idea that anyone in the entertainment business can be linked to Kevin Bacon in six connections.
BUSCH LIGHT
A mountain man talk talks about surviving the outdoors in an ad that stars singer Sarah McLachlan spoofing her well-known and oft mocked animal-advocacy ad that uses her song “Angel.”
DEXCOM
Singer Nick Jonas returns for the second year in an ad that highlight’s Dexcom’s glucose monitoring system.
DORITOS
Music stars Jack Harlow, Missy Elliott and Elton John team up in an ad for Doritos Sweet & Tangy BBQ that shows Harlow abandoning his rap career to focus on the triangle – a Doritosshaped musical instrument.
DOWNY UNSTOPABLES
Super Bowl regular Procter & Gamble promotes its Downy Unstopables brand in an ad showing actor Danny McBride – who wants to go by “Downy McBride.”
DRAFTKINGS
The online betting site shows stars including skateboard mogul Tony Hawk and singer Ludacris discussing DraftKings free bet offer at a party at actor Kevin Hart’s house.
GENERAL MOTORS AND NETFLIX
Actor and comedian Will Ferrell drives different GM electric vehicles through different Netflix shows, including “Bridgerton” and “Stranger Things,” to announce that Netflix will feature electric vehicles in its original shows.
Google promotes its Pixel photo editing tools “Magic Eraser” and “Photo Unblur” with a 90 second spot featuring Amy Schumer, Doja Cat and NBA star Giannis Antetekoumpo.
HELLMANN’S
The mayo brand shows actors Jon Hamm and Brie Larson in a fridge with a jar of Hellmann’s mayo – to drive home the point that Hellmann’s would go well with a “ham and brie” sandwich.
MICHELOB ULTRA
Michelob Ultra’s two ads are set at Bushwood Country Club, the fictional country club in “Caddyshack,” and star a bevy of stars and athletes: tennis great Serena Williams, actor Brian Cox, Dallas Cowboys quarterback Tony Romo, soccer player Alex Morgan and boxer Canelo Alvarez.
PEPSI ZERO SUGAR
Pepsi is running two ads starring Ben Stiller and Steve Martin that ask “Great acting or great taste?” and ask viewers to taste Pepsi Zero Sugar for themselves.