TIME-TESTED, FRESH LOOK

IN­SIDE THE AN­GRY FARMER PROD­UCTS SU­PER STOCK FORD

Diesel World - - Contents - BY MIKE MC­GLOTH­LIN

If you’re in the busi­ness of pro­duc­ing au­to­mo­tive prod­ucts, you know that ad­ver­tis­ing in mo­tor­sports serves as one of the best ways to build name recog­ni­tion. Things get even bet­ter when your mo­bile bill­board fin­ishes in the win­ner’s cir­cle. As the owner of An­gry Farmer Prod­ucts, Todd Du­gan chose to pro­mote his com­pany’s new pen­e­trat­ing spray by cam­paign­ing a truck in the Su­per Stock class. Al­ready the driver of a blown-al­co­hol puller, he was well aware of the diesel class’s im­mense pop­u­lar­ity in his na­tive Ohio State Trac­tor Pullers As­so­ci­a­tion (OSTPA), but what sealed the deal for him was the abil­ity to com­pete across sanc­tion­ing body lines. Be­ing able to com­pete for PPL, NTPA, and OSTPA points in the same truck meant a Su­per Stock rig would likely of­fer the best re­turn on his ad­ver­tis­ing in­vest­ment. But how did Todd plan to in­fil­trate and then be com­pet­i­tive in the premier class in diesel mo­tor­sports?

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.