Diesel World - - Contents -

I’m not some­one who can sit still for very long. Some­thing I said to my dad when I was a kid that still holds true to­day: “I like to keep my life in a con­stant state of chaos.” Sounds bad, but it isn’t. I need to keep grow­ing things. What­ever I’m in­volved with, be it pro­fes­sion­ally or in my free time, must keep grow­ing and get­ting bet­ter at a pretty quick rate, else I get bored. Ba­si­cally, I love to bite off more than I can chew and then find a way to chew it.

When I first started at Diesel World four years ago, my num­ber-one goal was to dras­ti­cally ex­pand the brand into some­thing larger, some­thing that could re­ally help grow the diesel in­dus­try, the in­dus­try I’ve been in­volved with since just af­ter high school, the in­dus­try I love. I wanted to take Diesel World from be­ing just a mag­a­zine and make it into an al­len­com­pass­ing brand with a much fur­ther reach than a mag­a­zine alone could ever have. Af­ter all, there’s only so much you can fit into a mag­a­zine, and videos don’t re­ally work so well on print.

A big part of this plan was to make sure

Diesel World as a brand was cov­er­ing ev­ery­thing in the diesel world. To make sure that no mat­ter what you needed or wanted, you could find it via DW. The plan was to cover the con­ti­nent with con­trib­u­tors so that no area was left un­touched, and then find more ways to share what we found with other like-minded en­thu­si­asts. We’d be the num­ber-one source for in­for­ma­tion and en­ter­tain­ment for diesel en­thu­si­asts. Four years later, we’ve met that goal in many ar­eas, with oth­ers well on their way. Heck, we’ve even got a slew of in­ter­na­tional con­trib­u­tors let­ting us know what’s up in Europe and other places with healthy diesel mar­kets.

An­other part of the plan was to make our web­site into a real tool. A page you could go to and find any­thing you could ever need as a diesel en­thu­si­ast. In ’14 we had no real web pres­ence; to­day, we have a site that’s up­dated daily with diesel news, ve­hi­cle re­views, prod­uct tests, how-to’s, new prod­uct re­leases, event info and more. I think we’ve suc­ceeded. The traf­fic to it has straight blown up, dou­bling every six months. Diesel­world­mag.com also has live feeds to more than 30 events around the coun­try, in­clud­ing Ul­ti­mate Call­out Chal­lenge, and re­cently we re­leased our new shop direc­tory. The shop direc­tory is some­thing that never ex­isted any­where else be­fore, a ded­i­cated place for peo­ple to find diesel per­for­mance or re­pair fa­cil­i­ties across the coun­try. We’ve got over 5,000 shops listed, and you can search via your GPS lo­ca­tion or by en­ter­ing a city name, state or zip code. Oh, and how can I for­get? We’re now host­ing the Diesel Pod­cast on Diesel­world­mag. com! Re­ally stoked about this one. If you haven’t been lis­ten­ing to the pod­cast you’re re­ally miss­ing out. It’s a great way to keep up with what’s go­ing on in the world of diesel.

An­other part of the puz­zle: We’ve been do­ing a news­let­ter for the last year or so. If you’re a fan of the new news sec­tion in the mag­a­zine, there’s even more in the news­let­ter every week, in­clud­ing event cov­er­age, new ve­hi­cle re­leases, news re­gard­ing EPA re­stric­tions, OEM news and so much more. You can sub­scribe at Diesel­world­mag.com.

And one of my fa­vorite parts of the plan, one that def­i­nitely keeps me in a state of con­stant chaos be­cause there’s just so much to them: events. In ’15 through ’16 I helped get Ul­ti­mate Call­out Chal­lenge off the ground. That suc­cess opened my eyes more than ever to the im­por­tance of events. They’re the best way for all of us en­thu­si­asts to get to­gether and have some fun do­ing what we love— play­ing with diesels.

Diesel World now spon­sors more than 40 events across the United States and Canada. You can see cov­er­age from every one of those events on our so­cial me­dia pages or on Diesel­world­mag.com.

Fol­low­ing the suc­cess of UCC, I’ve been look­ing for a new game-chang­ing pro­ject to add to the DW brand, and I think this will be huge. The next big thing from DW is gonna be the En­gine Builders Chal­lenge. More on that to come very soon.

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