5 INSURERS EMBRACING HOME VOICE ASSISTANTS
Several top-tier insurers are betting that devices like Amazon Echo or Google Home can be an important component of a larger customer experience, distribution, and corporate strategy. Here are some of the notable rollouts.
Liberty Mutual debuted applications for itself and subsidiary Safeco Insurance in September, both on Amazon Echo. Liberty Mutual’s application offers policyholders auto insurance estimates through its Guestimator tool and access to its MasterThis online resource, which suggests solutions to problems clients could have on the road or at home, like a flat tire or burst pipe. Meanwhile, Safeco’s skill enables clients to learn industry jargon using an “insurance glossary.”
Allstate released its Amazon Echo skill in February, the fifth insurance carrier to partner with the retail and tech giant. Similar to other insurance applications on Echo, also known as Alexa, Allstate’s is tailored to helping customers receive basic policy information and contacting local agents.
Progressive became the first carrier to sign on with Google Home in March. Policyholders receive information on insurance policies, car and home buying tips as well as recommendations for other smart-home technologies through the voice-activated speaker.
Grange launched its Amazon skill in December. In addition to finding local agents, users can research the carrier’s home, auto, and life insurance products before purchasing policies through more traditional channels.
Launched in November, Nationwide’s Echo skill allows customers to educate themselves on the insurer’s core offerings, learn “common product definitions,” and receive agent contact information for a quote.