Digital Insurance - - INNOVATION | IOT -

Sev­eral top-tier in­sur­ers are bet­ting that de­vices like Ama­zon Echo or Google Home can be an im­por­tant com­po­nent of a larger cus­tomer ex­pe­ri­ence, dis­tri­bu­tion, and cor­po­rate strat­egy. Here are some of the no­table roll­outs.


Lib­erty Mu­tual de­buted ap­pli­ca­tions for it­self and sub­sidiary Safeco In­surance in Septem­ber, both on Ama­zon Echo. Lib­erty Mu­tual’s ap­pli­ca­tion of­fers pol­i­cy­hold­ers auto in­surance es­ti­mates through its Gues­ti­ma­tor tool and ac­cess to its MasterThis on­line re­source, which sug­gests so­lu­tions to prob­lems clients could have on the road or at home, like a flat tire or burst pipe. Mean­while, Safeco’s skill en­ables clients to learn in­dus­try jar­gon us­ing an “in­surance glos­sary.”


All­state re­leased its Ama­zon Echo skill in Fe­bru­ary, the fifth in­surance car­rier to part­ner with the re­tail and tech gi­ant. Sim­i­lar to other in­surance ap­pli­ca­tions on Echo, also known as Alexa, All­state’s is tai­lored to help­ing cus­tomers re­ceive ba­sic pol­icy in­for­ma­tion and con­tact­ing lo­cal agents.


Pro­gres­sive be­came the first car­rier to sign on with Google Home in March. Pol­i­cy­hold­ers re­ceive in­for­ma­tion on in­surance poli­cies, car and home buy­ing tips as well as rec­om­men­da­tions for other smart-home tech­nolo­gies through the voice-ac­ti­vated speaker.


Grange launched its Ama­zon skill in De­cem­ber. In ad­di­tion to find­ing lo­cal agents, users can re­search the car­rier’s home, auto, and life in­surance prod­ucts be­fore pur­chas­ing poli­cies through more tra­di­tional chan­nels.


Launched in Novem­ber, Na­tion­wide’s Echo skill al­lows cus­tomers to ed­u­cate them­selves on the in­surer’s core of­fer­ings, learn “com­mon prod­uct def­i­ni­tions,” and re­ceive agent con­tact in­for­ma­tion for a quote.

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