Im­prov­ing the Dig­i­tal Cus­tomer Ex­pe­ri­ence

Digital Insurance - - CLAIMS -

To ef­fec­tively con­duct busi­ness in a dig­i­tal world, in­sur­ers must meet the needs of to­day’s con­sumers, who in­creas­ingly want to in­ter­act through chan­nels like so­cial me­dia, smart­phone apps, text and email, and even vir­tual per­sonal as­sis­tants like Alexa.

By in­te­grat­ing a dig­i­tal pay­ment plat­form into its core so­lu­tions, In­surity is en­abling in­sur­ers to im­me­di­ately de­ploy a su­pe­rior dig­i­tal ex­pe­ri­ence to cus­tomers. In­sur­ers will be able to re­mind and di­rect cus­tomers to make pre­mium pay­ments dig­i­tally, and in­sureds can re­ceive claim pay­outs in real-time di­rectly to their ac­counts, cards or other stream­lined means. At the same time, in­surance car­ri­ers will be able to lever­age a plat­form that se­cures card in­for­ma­tion, as well as de­liv­er­ing other op­er­a­tional ben­e­fits.

Brian Mack is Vice Pres­i­dent of Sales & Mar­ket­ing for the SIMS Claims prod­uct at In­surity, Inc. (www.in­surity.com). He plays an in­stru­men­tal role in strate­gic busi­ness devel­op­ment and has helped to grow the com­pany through the pro­mo­tion of new and ex­pand­ing prod­uct ca­pa­bil­i­ties, in­clud­ing dig­i­tal pay­ments, mo­bile apps, cloud host­ing, and busi­ness in­tel­li­gence. He is a vet­eran of the claims soft­ware mar­ket, with more than 20 years of sales and mar­ket­ing ex­pe­ri­ence in in­surance soft­ware.

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