Improving the Digital Customer Experience
To effectively conduct business in a digital world, insurers must meet the needs of today’s consumers, who increasingly want to interact through channels like social media, smartphone apps, text and email, and even virtual personal assistants like Alexa.
By integrating a digital payment platform into its core solutions, Insurity is enabling insurers to immediately deploy a superior digital experience to customers. Insurers will be able to remind and direct customers to make premium payments digitally, and insureds can receive claim payouts in real-time directly to their accounts, cards or other streamlined means. At the same time, insurance carriers will be able to leverage a platform that secures card information, as well as delivering other operational benefits.
Brian Mack is Vice President of Sales & Marketing for the SIMS Claims product at Insurity, Inc. (www.insurity.com). He plays an instrumental role in strategic business development and has helped to grow the company through the promotion of new and expanding product capabilities, including digital payments, mobile apps, cloud hosting, and business intelligence. He is a veteran of the claims software market, with more than 20 years of sales and marketing experience in insurance software.