VP of Client Services, Insuresoft
How does a digital claims system help improve customer acquisition and retention? What are the risks of not adopting a digital system?
In today’s fast-paced world, policyholders have an expectation of efficiency and transparency. Digital claims systems allow insurers to automate once manual processes, not only improving customer service, but also simultaneously reducing costs. Today’s claims systems provide policyholders insights into the activity of their claim through mobile applications and electronic communication. In addition to policyholder benefits, digital claims systems also improve adjuster satisfaction by reducing the need for manual processing, allowing the adjuster to focus on claims handling and settlement.
Why does integrating your claims, policy admin and billing systems lead to greater efficiencies and better customer service?
Having a 360° view of the policyholder’s interactions with the insurer is essential to high quality customer service. Accessing all relevant customer information from a single system gives insurers the ability to not only quickly view the state of the policy, but to identify areas with gaps in coverage or the need for additional services. Integrating core systems also improves the efficiency of the claims handling process. Real-time access to relevant policy data allows claims personnel to quickly answer coverage questions and expedite the claims handling process, ultimately setting the claim faster resulting in a happier customer.
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