JOHN SWIGART

Founder and CEO, Pie In­sur­ance

Digital Insurance - - THE INNOVATORS -

Former Esurance CMO Swigart started Pie to help bet­ter serve small com­pa­nies that need worker's com­pen­sa­tion cov­er­age. Through a part­ner­ship with Valen An­a­lyt­ics, Pie will be able to more closely match small busi­nesses' pre­mium to their ac­tual risk, he says, ex­plain­ing that these own­ers are un­able to shop around too much be­cause of the la­bor-in­ten­sive na­ture of get­ting the cov­er­age. “There is es­sen­tially no di­rect dis­tri­bu­tion for small busi­nesses in com­mer­cial lines, but even less so for worker's comp,” he says. Pie has an ag­gres­sive roll­out plan: It be­gan sell­ing in four states in March, adding four more in May, and ex­pects to be avail­able in more than 60% of the work­ers' com­pen­sa­tion mar­ket by the end of 2018.

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