Founder and CEO, Pie Insurance
Former Esurance CMO Swigart started Pie to help better serve small companies that need worker's compensation coverage. Through a partnership with Valen Analytics, Pie will be able to more closely match small businesses' premium to their actual risk, he says, explaining that these owners are unable to shop around too much because of the labor-intensive nature of getting the coverage. “There is essentially no direct distribution for small businesses in commercial lines, but even less so for worker's comp,” he says. Pie has an aggressive rollout plan: It began selling in four states in March, adding four more in May, and expects to be available in more than 60% of the workers' compensation market by the end of 2018.