MARISSA BUCK­LEY

VP of mar­ket­ing, Se­cu­rity First

Digital Insurance - - THE INNOVATORS -

Buck­ley has led the way in pro­vid­ing a top-notch cus­tomer ex­pe­ri­ence for Se­cu­rity First. She fo­cuses on mo­bile, im­ple­ment­ing a storm tracker on the com­pany's app that led to 50,000 new users in the run-up to Hur­ri­cane Irma. When Irma hit the state, the mo­bile first no­tice of loss ser­vice she pushed was used by 4 in 10 claimants. In ad­di­tion, she over­saw the user ex­pe­ri­ence de­sign and de­vel­op­ment of the com­pany's JobSight app for con­trac­tors to re­ceive claim as­sign­ments and pay­ments, dig­i­tally and im­me­di­ately. Go­ing for­ward, Se­cu­rity First is work­ing with its tech part­ners Poin­tSource and CodeOb­jects to im­ple­ment ar­ti­fi­cial in­tel­li­gence and cog­ni­tive com­put­ing to op­ti­mize these ser­vices.

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