Co-founder and CEO, Cover
Saroya and co-founders Natalie Gray, Anand Dhillon and Ben Aneesh raised $11 million in seed funding for Cover, which is unique in its use of imagery to customize insurance coverage. The company operates as a broker: Its Magicam technology uses a smartphone camera to recognize items and add them to a customer's home insurance inventory. The platform can also identify the make and model of a car. Whichever product is desired, Cover will extract relevant data from the images and shop the customer's risk profile to partner insurance companies. Users of the app can also input their current policy information for Price Drop Alerts; Cover will notify them if a lower price on a similar policy is available.