5 THINGS ABOUT RON SCHNEIDERMANN

AAt the start, everything stopped. No one was using our platform or going outside. We bet that at some point, there needed to be a release valve. There's no way that people can stay inside for months with this level of stress and anxiety. There's nothing that's more pandemic-appropriate than time outside, so even before things started opening up, we decided we were going to get in front of this.

I don't think it's a secret

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His earliest childhood hiking memory was exploring Rock City on Mount Diablo with his family.

He met his wife, Jenny, in middle school. When he was in college, he and some friends drove from Walnut Creek to Maine, camping every night along the way. “We had so much fun that the next summer, we drove from Walnut Creek

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that we were one of the lucky companies during COVID. We saw triple digit growth. But what really transformed our company was hiring amazing to Alaska on an epic six-week road trip that spanned 8,000miles,” he says. “That's when I fell in love with backpacking.”

He and Jenny have three kids, and the two oldest share the same birthday, three years apart.

The freezer at the San Francisco AllTrails office is always full of frozen fun-sized chocolates.

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tech talent. During the pandemic, everyone was at home having these existential crises, asking things like, “Am I happy with where I'm spending

my time and my energy? Am I working on things I even want my kids to use?” We began getting applications from people with a level of talent we would never have been able to reach pre-pandemic.

People spent more time outside in 2023 than they did in 2022. I think that's because of the pandemic, when people were trading their commutes for a morning or evening hike — once you've rediscovered the joy of coming outside, it's got staying power.

Tell us about your company culture.

We're about 90 percent (from) outside of the Bay. We went remote first from a hiring perspective, plus a ton of people in

the Bay also left — as you can imagine, they went to every cool mountain town you can think of.

The first Friday of every month is trail day. We close the office and encourage everyone to go outside and get some time on the trail. That's a core part of our culture, and I think it's unlocked some of our best ideas.

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What's your process for adding new trails to the app?

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We now have trails in every country in the world. We crossed that threshold last year — the last two countries were Sudan and North Korea. We're truly a global platform that's mapping the globe.

The climate change question is daunting. We're 1% for the Planet partners, and we donate 1 percent of our revenue to environmental nonprofits. We focus our energy through the lens of connection to nature. People don't care about things that aren't personal to them. If you just think the outdoors are buggy, muddy, scary or dirty, then you're not going to care when a developer comes in or an area burns down. Our focus is on that connection, getting people outside and getting them to care about nature. From that, wonderful downstream things can happen, but it has to start with caring about the outdoors.