OPERATIONS
Managing production expenses in the new year
Managing production expenses inthenewyear ....................
My prior feature in E&P presented some dire predictions as to where newspapers might be going and their relevance in the current year. It wasn’t a comfortable article for me to write, but I based my predictions in reality rather than simply an optimistic overview of a dramatic fairy tale recovery.
Although I remain concerned, I’m still hopeful that new ambition will turn things around. We’re a tough group of very smart people. I have always taken the high road; the road of never say die that I’ve been down throughout my career, and face our challenges with a bit more of a positive view, hopefully finding some solutions to the hand we’ve been dealt.
Yes, we are having our issues, but if your business survived 2020, you can tackle just about anything at this point.
I recently picked up a copy of a fullpage ad from the News Media Alliance (newsmedialliance.org) in my local paper that had some encouraging news. The ad stated that eight in 10 Americans read newspaper digital media each month. Being a “print guy,” this didn’t thrill me very much; still, I’m happy to hear that readers of anything—digital media included—continue to trust in us to deliver the facts and cover local and national news.