Editor & Publisher

COMMUNITY NEWS

- By Dean Ridings

Supporting the Local Journalism Sustainabi­lity Act Supports This Community ...................

Editor’s Note: This article will be the first in a regular column addressing Community Newspapers, their mission and their challenges. This editorial and cartoon are available for download and reprint permission at: https://newspapers.org/ljsa/

The Local Journalism Sustainabi­lity Act (LJSA) was recently introduced in the House and has now been introduced in the Senate. Unlike many issues in Washington, this legislatio­n has bipartisan support and focuses on delivering benefits to local communitie­s across the U.S. by sustaining local news organizati­ons, including this newspaper.

Newspapers face significan­t fiscal challenges due to technologi­cal disruption, including Google’s and Facebook’s use of newspapers’ content without compensati­on. This legislatio­n provides a necessary but temporary means of support to help newspapers with needed transition, and it deserves the support of Congressio­nal representa­tives across the country. In addition, the bill incentiviz­es the behaviors required to facilitate changes to the business model. Would you please join your local newspaper in calling on members of Congress to support this legislatio­n?

The LJSA has been designed to provide a much-needed boost to newspapers. What it isn’t is a permanent handout for local newspapers. Instead, it’s a wellthough­t-out approach to help sustain local newsgather­ing efforts through a series of tax credits that expire in five years. And it will not only provide aid to newspapers but also to subscriber­s and local small businesses through tax credits that will benefit them directly.

Newspaper subscriber­s already understand the importance of their local newspaper and that their continued support is critical. Through this legislatio­n, subscriber­s will receive a tax credit of up to $250 per year. It’s a win-win for subscriber­s as this tax credit will cover a significan­t part of their annual newspaper subscripti­on, no matter if it’s print or digital.

For local businesses, there’s a direct benefit from the LJSA, as well. When they use their local newspaper’s effective print and digital solutions, they will be eligible for a tax credit up to $5,000 the first year and

$2,500 per year for the next four years. Not only will this credit offset some of their advertisin­g investment, but it also will help them improve their business by reaching more customers and generating more sales. In addition, it keeps money invested locally and helps maintain jobs and support other local initiative­s.

For local newspapers, the LJSA provides a much-needed bridge to continue the evolution toward a digitally-based model.

The temporary tax credits for newspapers will be tied directly to maintainin­g healthy newsrooms and employing profession­al journalist­s committed to producing local news and informatio­n. The benefits will be local, not redirected to national media organizati­ons, and provide local readers with continued access to the content that’s most important to their lives.

However, for the LJSA to provide these benefits to subscriber­s, local businesses and newspapers, it needs support from members of the House and Senate. And the best way for that to happen is to hear directly from their constituen­ts and supporters. To support the future of local newspapers, reach out to your representa­tives and encourage them to support the Local Journalism Sustainabi­lity Act and – in turn – support the communitie­s they serve. There’s a benefit for everyone.

On behalf of its approximat­ely 1,500 newspaper and associate member companies, America’s Newspapers is committed to explaining, defending and advancing the vital role of newspapers in democracy and civil life. We emphasize educating the public on all the ways newspapers contribute to building community identity and the success of local businesses. Learn more: www.newspapers.org

For more informatio­n, contact: Dean Ridings CEO, America’s Newspapers dridings@newspapers.org

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