Brian Kramer, 32
Director of Digital, Kramer Media Education: University of Phoenix, master of business administration; Northern Arizona University, bachelor of arts in business administration
What advice do you have for other young professionals in the news industry?
As our industry evolves into its digital future, we’ll need a new business model and revenue to support it. This will require new ideas. Strategize, evaluate and take risks.
Adopt a customer-centric approach to delivering products. Understand the value we provide. Think big. Local journalism depends on it.
If you could predict the “next big thing” in news media, what would it be?
Reader revenue is a critical component of sustaining journalism. Like many other news organizations, we’ve focused on using data to improve our websites and newsletters and establish a closer relationship with our readers, which has led to an increase in digital subscriptions. This will become more critical as our industry evolves and revenue from legacy products shifts to digital products.