Editor & Publisher
A Marketing Resource
A Marketing Resource (AMR) was founded in 2001 as a marketing agency with one call-center location. It has grown to support services for newspapers, cable, utilities, environmental services, telecom, healthcare and small to medium retailers in multiple locations worldwide.
Since their inception, AMR has provided consistent, reliable and costeffective services and have become the “single-source” sales, service and marketing partner for many clients. AMR has partnered with over 500 newspapers in the areas of customer care, classifieds, audience retention and marketing programs.
AMR is most excited about the recent launch of a new program — the Cash Discount program — for the newspaper industry. They are looking forward to partnering with more publishing groups to help eliminate expensive credit card fees.
In his nomination for AMR,
Aaron Kotarek, senior vice president of audience and operations, Oahu
Publications, Inc. (OPI), said, “AMR has partnered with OPI for over two decades and has been a strategic thought leader and collaborator as
OPI continues to embrace emerging technologies, revenue diversification strategies and a relentless quest toward transformative innovation. AMR has been a key cog in our innovations, as they recently delivered cutting-edge financial technology to OPI in order to implement a robust Cash Discount Program aimed at eliminating our exorbitant credit/debit card interchange fees. This initiative was a roaring success and helped shave
$1.2 million in expense off of our bottom line…. AMR has embraced our recently employed Premium
Digital Content Strategy and now sells digital subscriptions to prospective subscribers at greater frequency.
“I personally view AMR’S Stop Saver Program as an industry leading best
practice. Retention is the name of the game, and AMR’S customer service representatives are empowered at the point-of-contact to retain subscribers utilizing a predetermined array of stop save rebuttals, negotiation techniques and pricing/frequency options. Their work in this area has helped OPI to maintain churn rates which are some of the lowest in the major metro peer group.”
AMR’S response to the notification of their E&P Business Partner Powerhouse award was, “We are honored to receive this award and are extremely grateful to all our newspaper publishing clients for allowing us the platform to launch dozens of innovative industry firsts. We could not be more appreciative to all our clients for over 20 years of professional and gratifying partnerships.” said Ed Spagnola, AMR founder and CEO.