Li­brary seek­ing partners, spon­sors for Card Sign Up Month

The Saline Courier - - FRONT PAGE - By Elisha Mor­ri­son el­[email protected]­ton­

For the fourth year, the Saline County Li­brary is seek­ing to part­ner with area busi­nesses for Li­brary Card Sign Up Month.

The event is held na­tion­wide ev­ery Septem­ber with dif­fer­ent li­braries cel­e­brat­ing dif­fer­ent ways, ac­cord­ing to Mar­ket­ing Man­ager Kari Beesley.

“It is a month to cel­e­brate li­brary cards and en­cour­age the com­mu­nity to get a card,” she said.

While the li­brary does want to show its pa­trons that the cards can get them ac­cess to more than books, Beesley and Mar­ket­ing Co­or­di­na­tor Jor­dan Reynolds have been taking their pro­gram fur­ther with the Power of the Card promotion.

Power of the Card partners with area busi­nesses. The busi­ness of­fers a dis­count dur­ing the month of Septem­ber for any­one who shows their Saline County Li­brary card and in turn the li­brary pro­motes the busi­ness and the busi­ness gets more peo­ple check­ing them out to take ad­van­tage of the promotion.

Re­cently, Beesley and Reynolds were pre­sented with the John Cot­ton Dana, a pres­ti­gious award for li­brary mar­ket­ing that only went to eight li­braries in the coun­try, for the Power of the Card promotion.

“It was pretty great to be rec­og­nized,” Beesley said.

She said the li­brary re­ceived the award be­cause it got the com­mu­nity and small busi­nesses in­volved while only work­ing with a small bud­get that had a big im­pact on the com­mu­nity.

More than 65 busi­nesses took part in last year’s promotion. Some of the busi­nesses said they have more than 100 peo­ple show their cards.

Beesley was go­ing to cap the num­ber of partners this year, but af­ter hear­ing all the pos­i­tive feed­back de­cided to accept as many as want to par­tic­i­pate. She will have to get larger book­marks to fit all the busi­nesses.

“It is a com­mu­nity part­ner­ship,” she said.

The li­brary is ac­cept­ing partners for this year’s promotion. Par­tic­i­pants choose their own promotion.

“It is what­ever works for your busi­ness,” Beesley said.

They will re­ceive two so­cial me­dia shout outs dur­ing the month, their logo on 4,000 fly­ers,

logo on a ban­ner at both branches and be fea­tured in the li­brary magazine.

Be­cause Beesley un­der­stands some busi­nesses cannot of­fer dis­counts, such as in­sur­ance and health­care, this year the li­brary is of­fer­ing spon­sor­ships for the pro­gram. There are 15 spon­sor slots avail­able, though

Beesley said half are al­ready filled.

Spon­sors pro­vide a one-time $100 do­na­tion and get the same perks as par­tic­i­pants plus they will get to display pro­mo­tional ma­te­rial at the li­brary and be rec­og­nized at the spe­cial kick­off event.

Busi­nesses also have the op­tion to do both.

Those who do both will get all the perks of the spon­sor plus a guar­an­teed video spot in the cam­paign so­cial me­dia com­mer­cial.

The dead­line to sign up as a spon­sor or par­tic­i­pant is Aug. 1. Beesley said busi­nesses cannot be added af­ter that date be­cause of print­ing.

Beesley wants the li­brary to be able to bring busi­nesses in the com­mu­nity to­gether. She hopes to get as many busi­nesses as pos­si­ble to take part.

Any busi­ness in­ter­ested can con­tact Beesley at the li­brary at 501-778-4766 or email [email protected]­tyli­

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