Lo­cal owner takes over Lan­ders

The Saline Courier - - FRONT PAGE - By Elisha Mor­ri­son el­[email protected]­ton­courier.com

The Ben­ton Lan­ders deal­er­ships and body shop are of­fi­cially be­com­ing Campbell Chrysler Dodge Jeep Ram, Campbell Fiat Al­pha Romeo, Campbell Pre-owned and Campbell Col­li­sion Cen­ter.

“We are ex­cited about be­ing a part of Saline County,” said Heath Campbell, co-owner.

Campbell owns the prop­er­ties in part­ner­ship with Larry Crain Jr. Orig­i­nally from Caddo

Gap, Campbell has lived in Saline County for six years. He moved to the area while work­ing for the Rock­e­feller Group, which had deal­er­ships in Lit­tle Rock. He was Rock­e­feller’s vice pres­i­dent for four and a half years.

Campbell’s daugh­ters, Taylor, 14, Wes­lynn, 13, and Sloan, 9, at­tend Saline County schools.

He was ex­cited when the for­mer Lan­ders be­came avail­able. Campbell and Crain

have owned the deal­er­ships since Fe­bru­ary.

Campbell’s first job was mow­ing the yard and wash­ing cars for the Gild­ner deal­er­ship in Arkadel­phia in 1996. The next year, he held his first sales job at Jones Nisaan Isuzu in North Lit­tle Rock.

He is proud that he started at the bot­tom and has now risen to own­ing his own lo­ca­tion. He be­lieves that al­lows him to work well with his em­ploy­ees be­cause he has been in their shoes.

“I’ve worked in about every as­pect of a deal­er­ship,” he said.

Campbell is proud of where the deal­er­ship is, on Al­coa Road in Ben­ton where Ben­ton and Bryant meet. He un­der­stands this lo­ca­tion has been a sta­ple of the com­mu­nity for a long time and the his­tory it has in the com­mu­nity.

“We take a lot of pride in con­tin­u­ing some­thing that has been here a long time,” Campbell said.

He also likes that it means the deal­er­ship has lo­cal own­ers who live only a few miles away in­stead of be­ing owned by a cor­po­ra­tion that is based some­where else. He thinks that makes a dif­fer­ence be­cause he can be in the deal­er­ship every day meet­ing the cus­tomers and work­ing with the em­ploy­ees.

He feels it al­lows him to lead by ex­am­ple to en­sure every cus­tomer gets ex­cep­tional cus­tomer ser­vice.

“Our num­ber one thing is to take care of our cus­tomers,” he said.

His wife, Sheena, and Crain’s wife are also in­volved in the busi­ness.

An­other rea­son Campbell is proud of the the busi­ness is he be­lieves he is sell­ing qual­ity prod­ucts. He said Chrysler Dodge Jeep Ram is one of the old­est man­u­fac­tures in the United States and makes ve­hi­cles that are “re­li­able” and “de­pend­able.”

In the pre-owned deal­er­ship, he said there are 300 used ve­hi­cles that range from $5,000 to $70,000.

His goal is to keep 500 in stock. All the pre-owned ve­hi­cles un­dergo a 140 point in­spec­tion to in­sure they are safe and re­li­able be­fore they roll off his lot.

“We want to be the des­ti­na­tion for peo­ple to pur­chase pre­mium, clean pre­owned ve­hi­cles,” Campbell said.

Be­tween the three deal­er­ships and body shop, Campbell em­ploys an es­ti­mated 100 peo­ple, which he is proud of. He likes that he can pro­vide good pay­ing jobs with a good at­mos­phere and good work en­vi­ron­ment. He con­sid­ers the staff to be like fam­ily.

He said most of the em­ploy­ees from Lan­ders stayed on un­der the new own­er­ship.

Campbell cred­its the staff with the deal­er­ships’ suc­cess. The em­ploy­ees made the store num­ber one in Septem­ber for Chrysler Dodge Jeep Ram sales.

As he moves for­ward, Campbell and the staff of the deal­er­ships and body shop all want to build re­la­tion­ships with the com­mu­nity and be a part of it.

“That is what is im­por­tant to me,” he said.

Campbell’s is lo­cated 7800 Al­coa Road in Ben­ton and can be reached at 501316-4400.

The sales depart­ment is open from 8 a.m. to 8 p.m. Mon­day through Satur­day.

Parts and ser­vice is open from 7 a.m. to 6 p.m. Mon­day through Fri­day and 8 a.m. to 3 p.m. Satur­day. The body shop from 8 a.m. to 5 p.m. Mon­day through Fri­day.

ELISHA MOR­RI­SON/ The Saline Courier

Heath Campbell is one of the new own­ers of Campbell Chrysler Dodge Jeep Ram, Campbell Fiat Al­pha Romeo, Campbell Pre-owned and Campbell Col­li­sion Cen­ter, for­merly Lan­ders, on Al­coa Road in Ben­ton.

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