10 ways to promote wearable wellness devices
It’s possible for employers to create an affordable strategy around wearables that will help promote healthy employee behaviors, says Dave Hoinville. Here are his recommendations.
Let employees who already own a device, or who use a smartphone app, continue using them as part of the program.
Provide an affordable and user-friendly device to those who don’t already have their own.
To keep employer costs down and get employees to put some skin in the game, consider asking them to pay a portion of the device’s cost.
Collect all the data from all the devices into a central repository that all employees can access. This allows them to interact socially through challenges, leaderboards and communities.
Make sure that the wearables the employer distributes collect data that is easily managed, as well as accurate, consistent and relevant to employees.
Establish an incentive program to keep employees accountable and motivated.
Tie the incentives to an established metric that correlates to population health risk: for instance, the CDC physical activity guideline of 150 minutes of light to moderate exercise per week.
To keep the program budget neutral, evaluate benefit designs that can absorb the cost of the incentives.
To promote desired behaviors and a health-oriented culture, plan an annual calendar of events and challenges. These should all make use of the wearable device.
Ensure that group data is accessible in real-time on a community site. This encourages interest and makes the program easier to oversee and evaluate.