Chief Revenue Officer and Head of Customer Success, Jellyvision
After hearing feedback from employers and brokers, Calvin recognized that HDHP adoption was no longer the huge priority it was a few years ago. So last year, she helped overhaul Jellyvision’s ALEX — the firm’s popular employee communication platform — to focus more on health savings account education and behavior change.
Why it matters:
Employees often don’t take advantage of HSAs, and employers often struggle with educating them on the savings vehicles. By focusing Alex on HSA education and behavior change, Calvin hopes to change this trend. Since ALEX was overhauled last year, users said they would contribute $1,153 more to their HSA than the national average (for $483 million in total contributions).