LISA FORMAN JOHNSON
Vice President, Human Resources, MVM
Her innovation: To combat a “strikingly low” benefits participation rate among MVM employees, Johnson developed a digital communication campaign to inform the privately owned federal government contractor’s 2,500-person workforceabout their benefit offerings.
Why it matters: MVM had almost zero participation in its employee assistance program and was below 20% enrollment in health benefits. Johnson helped create an innovative communication strategy that combined a 45-day multi-channel, multi-touch marketing campaign with an interactive digital experience where employees could learn more and immediately select benefits using MVM’s online HRIS. The result: 78% of employees reached by the campaign took action, and benefits enrollment increased by 50%.