Enterprise-Record (Chico)

AI is the buzz, big opportunit­y and risk among Davos glitterati

- By Kelvin Chan and Jamey Keaten

DAVOS, SWITZERLAN­D >> Artificial intelligen­ce is easily the biggest buzzword for world leaders and corporate bosses diving into big ideas at the World Economic Forum's glitzy annual meeting in Davos. Breathtaki­ng advances in generative AI stunned the world last year, and the elite crowd is angling to take advantage of its promise and minimize its risks.

In a sign of ChatGPT maker OpenAI's skyrocketi­ng profile, CEO Sam Altman made his Davos debut to rock star crowds, with his benefactor, Microsoft CEO Satya Nadella, hot on his heels.

Illustrati­ng AI's geopolitic­al importance like few other technologi­es before it, the word was on the lips of world leaders from China to France. It was visible across the Swiss Alpine town and percolated through afterparti­es.

The leadership drama at the AI world's much-ballyhooed chatbot maker followed Altman and Nadella to the swanky Swiss snows.

Altman's sudden firing and swift rehiring last year cemented his position as the face of the generative AI revolution but questions about the boardroom bustup and OpenAI's governance lingered. He told a Bloomberg interviewe­r that he's focused on getting a “great full board in place” and deflected further questions.

At a Davos panel on technology and humanity Thursday, a question about what Altman learned from the upheaval came at the end.

“We had known that our board had gotten too small, and we knew that we didn't have a level of experience we needed,” Altman said. “But last year was such a wild year for us in so many ways that we sort of just neglected it.”

Altman added that for “every one step we take closer to very powerful AI, everybody's character gets, like, plus 10 crazy points. It's a very stressful thing. And it should be because we're trying to be responsibl­e about very high stakes.”

From China to Europe, top officials staked their positions on AI as the world grapples with regulating the rapidly developing technology that has big implicatio­ns for workplaces, elections and privacy.

The European Union has devised the world's first comprehens­ive AI rules ahead of a busy election year, with AI-powered misinforma­tion and disinforma­tion the biggest risk to the global economy as it threatens to erode democracy and polarize society, according to a World Economic Forum report released last week.

Chinese Premier Li Qiang called AI “a doubleedge­d sword.”

“Human beings must control the machines instead of having the machines control us,” he said in a speech Tuesday.

“AI must be guided in a direction that is conducive to the progress of humanity, so there should be a redline in AI developmen­t — a red line that must not be crossed,” Li said, without elaboratin­g.

 ?? MARKUS SCHREIBER — THE ASSOCIATED PRESS ?? A man walks in front of a screen with a artificial intelligen­ce generated artwork by media artist Refik Anadol, inside the Congress Center where the World Economic Forum take place in Davos, Switzerlan­d, Sunday.
MARKUS SCHREIBER — THE ASSOCIATED PRESS A man walks in front of a screen with a artificial intelligen­ce generated artwork by media artist Refik Anadol, inside the Congress Center where the World Economic Forum take place in Davos, Switzerlan­d, Sunday.

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