New Elec­tronic Sign A Wel­com­ing Bea­con

Escalon Times - - FRONT PAGE - By MARG JACK­SON mjack­[email protected]­times.com

Sit­u­ated near the in­ter­sec­tion of High­way 120, McHenry Av­enue and Escalon-Bel­lota Road – the city’s main in­ter­sec­tion – a new elec­tronic sign tow­ers above the road­way and of­fers both in­for­ma­tion and ad­ver­tise­ments.

The new sign was re­cently

in­stalled by Escalon Pub­lic Works crews, fi­nanced through the Escalon Lions Club as a gift to the city. Elec­tri­cal wiring work for the sign was do­nated by the lo­cal Grossi Elec­tric.

Now, the elec­tronic bill­board has taken its place along­side the ‘Wel­come to Escalon’ sign along the high­way, head­ing west.

“It’s a project the Lions has had for quite a while,” ex­plained Lions Club mem­ber John Salvin, who was one of the orig­i­nal driv­ing forces be­hind get­ting the sign in­stalled. “We had gone to a cou­ple of coun­cil meet­ings, wanted to make sure the city wanted it, then it was a long process of where we wanted to put it.”

Salvin said Jus­ton Collins of the city’s Pub­lic Works De­part­ment sug­gested the idea for place­ment at the in­ter­sec­tion and that proved to be the spot se­lected.

“We try to do one big project a year,” Salvin ex­plained. “This was our project for 2018.”

He said the sign, which will be used pri­mar­ily for com­mu­nity ser­vice an­nounce­ments and have time, date and tem­per­a­ture in­for­ma­tion, cost roughly $16,000 and was paid for by the Lions Club.

The city pro­vided the in­stal­la­tion and la­bor for get­ting the sign in­stalled.

Two pil­lars were poured and the sign then an­chored to those posts, so it is high above the road­way and can eas­ily be seen by pass­ing mo­torists. Mes­sages scroll through so those stopped at the red light will have time to look at sev­eral an­nounce­ments.

City of­fi­cials are also ex­pect­ing to of­fer some ad­ver­tis­ing op­por­tu­ni­ties on the sign, though com­mu­nity ser­vice an­nounce­ments are likely to have pri­or­ity. Re­cent mes­sages scrolling through high­lighted the Lions Club up­com­ing Au­tumn Cruise, thanked Grossi Elec­tric and the Lions Club for their con­tri­bu­tions in mak­ing the sign project pos­si­ble, listed the time and tem­per­a­ture, of­fered in­for­ma­tion about sign-ups for karate classes through the city’s Re­cre­ation De­part­ment and wel­comed peo­ple to Escalon, Home of the Cougars.

MARG JACK­SON/THE TIMES

Escalon Lions Club mem­ber John Salvin, left, and Pub­lic Works staffer Jake Cook pose with the newly in­stalled elec­tronic mes­sage sign, a gift to the city from the club.

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