Farmer to Farmer

Fol­low this ad­vice to start a farm blog.

Farm & Ranch Living - - NEWS - RACHEL CON­NELL STA­PLES, MIN­NESOTA

A: It’s 2018 and many farm­ers and ranch­ers are branch­ing out, di­ver­si­fy­ing to gain new cus­tomers while shed­ding light on what they do. One way we do this is through our ranch blog.

We chose to use the pop­u­lar web­site Word­press to set up ours. You can use other web­sites to build your blog, too. A lot of op­tions are out there.

To start, de­cide what kind of on­line au­di­ence you want to at­tract. Do you want to con­nect with other farm­ers and ranch­ers? If that’s so, what type of agri­cul­ture are you in? Do you want to reach the nona­gri­cul­tural com­mu­nity or po­ten­tial cus­tomers? The list can go on and on, but you will have to de­cide right away so you can fig­ure out what to blog about and find your writer’s voice and style.

Next, it’s a good idea to type up about a month’s worth of blog posts be­fore of­fi­cially launch­ing your blog. This will give you time to tweak your site, stock up on pho­tos and find an au­di­ence. Be sure to take pic­tures of your farm or ranch right away! A com­pelling photo at the top of a post pulls in more read­ers.

Once your blog is ac­tive, get in the habit of car­ry­ing a note­book with you when­ever pos­si­ble so you can jot down those funny sto­ries that hap­pen dur­ing the day. Make note of the night­time calf res­cues you and your spouse did dur­ing calv­ing sea­son, for ex­am­ple. The more notes you have, the more blog posts you can gen­er­ate.

Think about post­ing weekly at first, or maybe even twice a week when you are first get­ting started—this helps you build a base­line and gets peo­ple to your page. Af­ter­ward, up­date the blog at least once ev­ery other week to keep read­ers en­gaged.

Rachel Con­nell grew up in Min­nesota’s North Woods, where she still lives and works on her fam­ily’s beef cat­tle ranch. She loves be­ing with her fam­ily and work­ing with the horses and cat­tle. Rachel has been writ­ing for more than seven years and pub­lished five books as well as her ranch blog. fit­mom­maliv­ing.word­press.com/blog

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