Farmer to Farmer
Follow this advice to start a farm blog.
A: It’s 2018 and many farmers and ranchers are branching out, diversifying to gain new customers while shedding light on what they do. One way we do this is through our ranch blog.
We chose to use the popular website Wordpress to set up ours. You can use other websites to build your blog, too. A lot of options are out there.
To start, decide what kind of online audience you want to attract. Do you want to connect with other farmers and ranchers? If that’s so, what type of agriculture are you in? Do you want to reach the nonagricultural community or potential customers? The list can go on and on, but you will have to decide right away so you can figure out what to blog about and find your writer’s voice and style.
Next, it’s a good idea to type up about a month’s worth of blog posts before officially launching your blog. This will give you time to tweak your site, stock up on photos and find an audience. Be sure to take pictures of your farm or ranch right away! A compelling photo at the top of a post pulls in more readers.
Once your blog is active, get in the habit of carrying a notebook with you whenever possible so you can jot down those funny stories that happen during the day. Make note of the nighttime calf rescues you and your spouse did during calving season, for example. The more notes you have, the more blog posts you can generate.
Think about posting weekly at first, or maybe even twice a week when you are first getting started—this helps you build a baseline and gets people to your page. Afterward, update the blog at least once every other week to keep readers engaged.
Rachel Connell grew up in Minnesota’s North Woods, where she still lives and works on her family’s beef cattle ranch. She loves being with her family and working with the horses and cattle. Rachel has been writing for more than seven years and published five books as well as her ranch blog. fitmommaliving.wordpress.com/blog