Fast Company - - Most Innovative Companies -

Mile­stones The cof­fee gi­ant has teamed up with Chase to launch its first credit card. The Star­bucks Re­wards Visa al­lows users to earn and re­deem points for food and drinks. The card ex­pands Star­bucks’s al­ready-pow­er­ful loy­alty pro­gram, which has more than 14 mil­lion mem­bers.

Chal­lenges The loy­alty push comes as the com­pany faces lower-thanex­pected same-store sales and slow­ing foot traf­fic at mall-based out­posts.


Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.