Modest Fashion on the Rise
These four companies are covering shoppers around the world.
Since 2015, Uniqlo has partnered with Britishjapanese designer Hana Tajima on collections that include hijabs and traditional Southeast Asian– style baju kurung tunic dresses, but are aimed at audiences beyond the Muslim world.
With the launch of its Verona Collection this past winter, Macy’s became the first major U.S. department store to offer a range of affordable hijabs and modest basics— an opportunity for the retailer to cultivate the growing Muslim market.
3. Vivi Zubedi
Up-and-coming Indonesian designer Vivi Zubedi made a splash at February’s New York Fashion Week with a show made up of only abayas, traditional robelike dresses. Zubedi’s label features textured fabrics with pearl-adorned hijabs.
Ramadan has emerged as an important shopping season in the Middle East, a trend that this New York–based brand tapped into by launching annual Ramadan-themed capsules in 2014. Its most recent line included maxi dresses and silk tunics.