Pro­pel­ling a Cleaner Al­ter­na­tive

Botan­i­cal dis­in­fec­tant spray can Sev­enth Gen­er­a­tion

Fast Company - - World-Changing Ideas -

Lysol dom­i­nates the house­hold-dis­in­fec­tant mar­ket, but Sev­enth Gen­er­a­tion has a toe­hold with its nat­u­rally an­ti­sep­tic thyme oil–based spray—and now is poised for fur­ther gains. Last Au­gust, af­ter two years of de­vel­op­ment and reg­u­la­tory ap­proval, the Ver­mont-based com­pany re­placed the prod­uct’s pump-spray bot­tle with a brand-new can pow­ered by com­pressed air, which de­liv­ers the fine, steady mist of con­ven­tional aerosol with­out the en­vi­ron­men­tally dam­ag­ing propane or bu­tane. By uti­liz­ing a bag-on-valve tech­nol­ogy pi­o­neered by a startup called Power Pouch Con­tainer and part­ner­ing with man­u­fac­turer Chicago Aerosol, Sev­enth Gen­er­a­tion has cre­ated the first non­flammable, com­pressed air-pow­ered prod­uct in the cat­e­gory. “If you lit a match to the con­ven­tional dis­in­fec­tant sprays, you would have an amaz­ing blow­torch,” says Sev­enth Gen­er­a­tion CEO Joey Berg­stein. “If you do the same with our prod­uct, sadly, it would only blow out a can­dle.” —BS

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