Trans­form­ing Wal­lets Into Score­cards

AIM score As­pi­ra­tion

Fast Company - - World-Changing Ideas -

As more and more peo­ple choose to vote with their wal­lets, As­pi­ra­tion has cre­ated a check­ing ac­count app that pulls data on the en­vi­ron­men­tal and eth­i­cal prac­tices of more than 5,000 com­pa­nies, in­clud­ing Adi­das, Burger King, and Delta Air Lines. An on­line fi­nan­cial ser­vices firm that in­vests with cor­po­ra­tions com­mit­ted to sus­tain­abil­ity and eth­i­cal prac­tices, the com­pany says that more than 65% of its 200,000 check­ing ac­count hold­ers reg­u­larly look at their As­pi­ra­tion Im­pact Mea­sure­ment (AIM). The score, founder An­drei Ch­erny says, “helps peo­ple think more deeply about the ethics and val­ues of the places where they’re do­ing busi­ness.” —Eil­lie Anzilotti

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