Lia flushable home pregnancy test Lia Diagnostics
Nearly 2 million pounds of used home pregnancy tests wind up in landfills each year. The plastic diagnostic tools “are only used for a few minutes, but they are made out of things that are not sustainable,” says Lia cofounder and CEO Bethany Edwards. “We believe that materials should match up with product life cycles.” Lia, the world’s first flushable pregnancy test, stems from a grad school project that Edwards and two classmates embarked on at the University of Pennsylvania’s integrated product design program. “Nobody had innovated on the form factor of the pregnancy test in over 30 years,” she says. The device uses the same amount of material as six squares of three-ply toilet paper and contains no glue. Its protein-, plant-, and mineralbased fibers biodegrade whether flushed or composted, so in addition to environmental benefits, they offer a revolutionary new measure of privacy. “Pregnancy is personal,” says Edwards. “We give women control in a discreet, sanitary, and better-for-theenvironment way.” Lia received FDA approval in December and is currently on track to hit stores and Amazon this summer, priced between $13 and $15 for a pack of two. (The product offers the same 99% accuracy rate as existing home tests.) Next, the company plans to expand into additional home diagnostic tests, for ovulation and urinary tract infections.