HIT­TING RE­FRESH

Fast Company - - From The Editor -

For more than two decades, Fast Com­pany has chron­i­cled in­no­va­tors, risk-tak­ers, and com­pa­nies that em­brace change. This month, we’re fol­low­ing their ex­am­ple by un­veil­ing a rein­vig­o­rated look, lively new con­tent, and some un­ex­pected sto­ries—all aimed at mak­ing our print, on­line, and live jour­nal­ism even more ac­ces­si­ble and in­dis­pens­able to you, our val­ued read­ers. We hope to win some new fans, too.

Fast Com­pany loves to cover tech­no­log­i­cal ad­vance­ments, but it’s the peo­ple fu­el­ing them who have al­ways been the force be­hind our best-loved fran­chises, such as our an­nual list of the Most Creative Peo­ple in Busi­ness or our yearly look at the Se­crets of the Most Pro­duc­tive Peo­ple. So it isn’t sur­pris­ing that creative di­rec­tor Mike Sch­naidt ap­proached our re­boot with a hu­man-cen­tered de­sign ethos. He’s in­cor­po­rated a broader, bolder color pal­ette, el­e­gant new type­faces, and a wel­com­ing vibe. Sch­naidt notes that, in­creas­ingly, tech-driven com­pa­nies them­selves are em­brac­ing a friendly aes­thetic over a fu­tur­is­tic one. “Just look at Casper, Airbnb, and Drop­box, to name a few,” he says. “Their brand­ing is em­pa­thetic, and it doesn’t aim to flaunt the com­plex tech­nol­ogy on the back end of their prod­ucts.”

Creative and pro­duc­tive peo­ple also are at the cen­ter of the Recommender, an ex­panded sec­tion that high­lights the places, ob­jects, travel tips, and work hacks that Fast Com­pany’s com­mu­nity swears by.

If you look closely, you will no­tice that we have a dif­fer­ent logo, de­signed by Rui Abreu. We’ve kept the play­ful small-cap let­ters A and O, which date back to 1995, but the con­trast be­tween heavy and thin lines is more pro­nounced, for a more up­dated feel.

What hasn’t changed? Our pas­sion for and com­mit­ment to telling in­sight­ful and richly re­ported busi­ness sto­ries that you won’t read any­where else. Tech­nol­ogy edi­tor Harry Mc­cracken’s cover fea­ture on the re­turn of de­vice-maker Palm is en­tic­ing be­cause of Fast Com­pany’s ex­clu­sive ac­cess to in­vestor Stephen Curry, but the story also digs into the chal­lenges and stakes any up­start com­pany in this arena faces to­day, of­fer­ing his­tory and con­text that Mc­cracken brings from his 30year re­port­ing ca­reer. Oth­ers have pro­filed artist Tyler, the Cre­ator, but only se­nior writer Mark Wil­son ex­plores why this loose can­non is cov­eted as a part­ner by big me­dia and ap­parel brands. You may be sur­prised to see a photo es­say in our pages on the Los An­ge­les Rams cheer­lead­ing squad—un­til you read con­tribut­ing writer Karen Valby’s re­port on its pi­o­neer­ing new male cheer­lead­ers and the team’s long-stand­ing com­mit­ment to cre­at­ing an in­clu­sive and fair work­place.

We hope you like what you see and read, and we wel­come your com­ments. You can write to me at edi­tor@fast­com­pany.com or find me on Twit­ter @stephanieme­hta. In all those years of cov­er­ing in­no­va­tors and change, we’ve also learned that the most suc­cess­ful com­pa­nies lis­ten to their cus­tomers.

Stephanie Me­hta

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