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Jef­frey Wi­gand, for­mer head of R&D for the third-largest to­bacco com­pany, broke an NDA to help ex­pose how Big To­bacco mis­led the pub­lic about its prod­ucts’ ad­dic­tive prop­er­ties and ig­nored re­search about cancer-caus­ing in­gre­di­ents. His ad­vo­cacy helped lead to the $246 bil­lion set­tle­ment against the in­dus­try.

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