RACHEL SHECHT­MAN AND BETH COM­STOCK

Fast Company - - R. -

are un­likely con­fi­dantes. Shecht­man reimag­ined re­tail with Story, a Man­hat­tan bou­tique she founded that pre­sents themed in­stal­la­tions, or “sto­ries,” many of which are spon­sored by com­pa­nies. Com­stock as­cended to the top of Gen­eral Elec­tric, be­com­ing its first fe­male vice chair and one of the most pow­er­ful lead­ers in busi­ness. Re­cently, the two ex­pe­ri­enced some­thing of a role re­ver­sal. Com­stock left GE dur­ing a man­age­ment shake-up, while Shecht­man went cor­po­rate: Ear­lier this year, she sold Story to Macy’s and be­came its brand ex­pe­ri­ence of­fi­cer. Here, the pair dis­cuss the ben­e­fits (and risks) of cor­po­rate-en­trepreneurial col­lab­o­ra­tions, and what they’ve learned from each other.

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