RACHEL SHECHTMAN AND BETH COMSTOCK
are unlikely confidantes. Shechtman reimagined retail with Story, a Manhattan boutique she founded that presents themed installations, or “stories,” many of which are sponsored by companies. Comstock ascended to the top of General Electric, becoming its first female vice chair and one of the most powerful leaders in business. Recently, the two experienced something of a role reversal. Comstock left GE during a management shake-up, while Shechtman went corporate: Earlier this year, she sold Story to Macy’s and became its brand experience officer. Here, the pair discuss the benefits (and risks) of corporate-entrepreneurial collaborations, and what they’ve learned from each other.