THE BEAT OF INNOVATION
UNDER NEW EDITOR-IN-CHIEF STEPHANIE Mehta, Fast Company has been running on all cylinders in 2018. And I couldn’t be more proud to be her partner atop this brand, the only media title dedicated fully to the beat of innovation. ¶ Since Stephanie joined Fas
of color to lead the brand in its nearly 25 years of publishing); we’ve redesigned the visual identity of our brand across the magazine and digital and experiential platforms (timed to our November issue); and we published a cover featuring a gay Africanamerican woman (Backstage Capital founder Arlan Hamilton in October). And there’s so much more to come in 2019.
For our marketing partners this year, the opportunity to tell their stories against the Fast Company canvas of innovation has proved irresistible. At the just-completed Fast Company Innovation Festival, our fourth, in New York City, 17 top marketers sponsored, integrated, and activated for the benefit of thousands of attendees eager for insights from the future makers who populate today’s business landscape. Ticket sales and attendance were up 25%, partnership revenues were up 50%, and we even grew our footprint to include Vanderbilt Hall—dubbed Innovation Hall for the festival— in Grand Central Terminal to accommodate all the interest and passion from our community.
Today, the media and advertising worlds are in a constant state of change—and nowhere is that more evident than in the focus on native and custom content. Thanks to our advertising partners, Fastco Works (the branded content studio of Fast Company) has seen tremendous momentum this year, contributing, along with our signature and custom event successes, to overall revenue growth of nearly 30%.
As the New Year approaches, we are so grateful—for the arrival of Stephanie Mehta, for our entire Fast Company team, for our passionate audiences across all platforms, and for our marketing partners who know that every brand today must be telling a story of innovation for its shareholders and for its customers. People, after all, love change. Change for the better. And change with purpose.
Our dedication to this beat and to the Fast Company community is unyielding. And across 2019, we will continue to pursue change—for the better, and with purpose.