THE BEAT OF IN­NO­VA­TION

UN­DER NEW ED­I­TOR-IN-CHIEF STEPHANIE Me­hta, Fast Com­pany has been run­ning on all cylin­ders in 2018. And I couldn’t be more proud to be her part­ner atop this brand, the only me­dia ti­tle ded­i­cated fully to the beat of in­no­va­tion. ¶ Since Stephanie joined Fas

Fast Company - - From The Publisher - Amanda Smith Vice Pres­i­dent, Pub­lisher

of color to lead the brand in its nearly 25 years of pub­lish­ing); we’ve re­designed the vis­ual iden­tity of our brand across the mag­a­zine and dig­i­tal and ex­pe­ri­en­tial plat­forms (timed to our Novem­ber is­sue); and we pub­lished a cover fea­tur­ing a gay Africanamer­i­can woman (Back­stage Cap­i­tal founder Ar­lan Hamil­ton in Oc­to­ber). And there’s so much more to come in 2019.

For our mar­ket­ing part­ners this year, the op­por­tu­nity to tell their sto­ries against the Fast Com­pany can­vas of in­no­va­tion has proved ir­re­sistible. At the just-com­pleted Fast Com­pany In­no­va­tion Festival, our fourth, in New York City, 17 top mar­keters spon­sored, in­te­grated, and ac­ti­vated for the ben­e­fit of thou­sands of at­ten­dees ea­ger for in­sights from the fu­ture mak­ers who pop­u­late to­day’s busi­ness land­scape. Ticket sales and at­ten­dance were up 25%, part­ner­ship rev­enues were up 50%, and we even grew our foot­print to in­clude Van­der­bilt Hall—dubbed In­no­va­tion Hall for the festival— in Grand Cen­tral Ter­mi­nal to ac­com­mo­date all the in­ter­est and pas­sion from our com­mu­nity.

To­day, the me­dia and ad­ver­tis­ing worlds are in a con­stant state of change—and nowhere is that more ev­i­dent than in the fo­cus on na­tive and cus­tom con­tent. Thanks to our ad­ver­tis­ing part­ners, Fastco Works (the branded con­tent stu­dio of Fast Com­pany) has seen tremen­dous mo­men­tum this year, con­tribut­ing, along with our sig­na­ture and cus­tom event suc­cesses, to over­all rev­enue growth of nearly 30%.

As the New Year ap­proaches, we are so grate­ful—for the ar­rival of Stephanie Me­hta, for our en­tire Fast Com­pany team, for our pas­sion­ate au­di­ences across all plat­forms, and for our mar­ket­ing part­ners who know that ev­ery brand to­day must be telling a story of in­no­va­tion for its share­hold­ers and for its cus­tomers. Peo­ple, af­ter all, love change. Change for the bet­ter. And change with pur­pose.

Our ded­i­ca­tion to this beat and to the Fast Com­pany com­mu­nity is un­yield­ing. And across 2019, we will con­tinue to pur­sue change—for the bet­ter, and with pur­pose.

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.