Fast Company

The Artist

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Visual artists are increasing­ly creating digital artwork, which might not ever have a physical presence. Digital files, however, can be replicated and distribute­d without the artists’ consent. By registerin­g their work on the blockchain, artists can establish proof of ownership, and therefore a secondary market. Some are even using blockchain technology itself as a canvas. This past February, artist Kevin Abosch sold Forever Rose to a collective of investors for cryptocurr­ency valued at $1 million. Each buyer received one-tenth of a virtual rose—effectivel­y a string of code—as a token on the blockchain, which they can keep, sell, or give away.

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