The Artist

Fast Company - - Next -

Vis­ual artists are in­creas­ingly cre­at­ing dig­i­tal art­work, which might not ever have a phys­i­cal pres­ence. Dig­i­tal files, how­ever, can be repli­cated and dis­trib­uted with­out the artists’ con­sent. By reg­is­ter­ing their work on the blockchain, artists can es­tab­lish proof of own­er­ship, and there­fore a sec­ondary mar­ket. Some are even us­ing blockchain tech­nol­ogy it­self as a can­vas. This past Fe­bru­ary, artist Kevin Abosch sold For­ever Rose to a col­lec­tive of in­vestors for cryp­tocur­rency val­ued at $1 mil­lion. Each buyer re­ceived one-tenth of a vir­tual rose—ef­fec­tively a string of code—as a to­ken on the blockchain, which they can keep, sell, or give away.

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