“Every family dinner is like I’m testing out my own products.”
YI QIN VP OF PRODUCT MANAGEMENT, INSTANT BRANDS
Our objective is that you’ll press the button on an Instant Pot, and dinner is cooked. But for us, it’s a lot of work.
How do we make sure that the press of the button creates the results that the consumer wants?
In the morning, I reserve time for collaborative meetings, whether it’s with the executives or the product management team. The morning hours are not always enough. Sometimes I have to skip lunch. My afternoon is more focused on individual projects. I have about a dozen in development, even though you just see a small portion that we launch in the market. Then I work with the product and test it. Most of the tests don’t require food, because you just need to measure temperatures and temperature curves.
Then I go home to spend time with the family, doing a little bit of cooking myself. Every family dinner is like I’m testing out my own products. Later, since we also have a team in China, we have night calls from 10 p.m. to after midnight quite a few times during the week.
My educational background is in computer science. One thing we learned is when you multitask, you spend a lot of time doing the overhead of “context switching”—you need to get yourself into the groove of thinking a certain way. That’s mental overhead. I realized that I could lump similar things, similar thinkings, into a similar period of time, in the morning and afternoon. And through the years, it became a habit.
Time he gets up 7 a.m.
Lunch routine "Sometimes I have lunch, sometimes I don't. I always have snacks in my drawer, so i’m prepared.”
Last thing he does at night
“i find an opportunity for some exercise. I play hockey and badminton three times a week. Before bed. I do myself down. Nothing too exciting. I've had an exciting day already.”
Time he goes to bed
“A lot of times it’s after midnight.”