Fast Company

MEMBERS OF THE HIVE

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MASTER NETWORKER WOLFE HERD HAS ATTRACTED A CELEBRITY NETWORK THAT HELPS HER AMPLIFY BUMBLE’S GOALS.

Serena Williams

The tennis superstar appeared in Bumble’s first Super Bowl ad, in which she made the argument for female empowermen­t. Williams’s Serena Ventures is also a partner in the Bumble Fund, whose mission is to back female founders.

Priyanka Chopra Jonas

The Bollywood star invested in Bumble in November 2018 and shortly thereafter helped lead its push into her native India.

Karlie Kloss

The model and founder of the not-for-profit Kode With Klossy helped Wolfe Herd launch the Bumble Bizz networking product in the fall of 2017.

Rachel Zoe

The fashion designer has been connected with Wolfe Herd since she was photograph­ed carrying one of the totes Wolfe Herd had designed in college to raise money to help victims of the Deepwater Horizon oil spill. Today, Zoe serves as a mentor and friend.

Amber Venz Box

The founder of the social influencer platform Rewardstyl­e teamed up with Wolfe Herd to launch Cherry, an app for on-demand manicures and pedicures, which currently operates in the Dallas area. Wolfe Herd serves as an adviser.

Brian Grazer

The veteran Hollywood producer and cofounder of Imagine Entertainm­ent enlisted Wolfe Herd to be the company’s first female board member in

2018. Wolfe Herd has helped with the marketing of Imagine’s content accelerato­r, which is designed to foster new voices.

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