EXPERIENCE MATTERS
AS WE LOOK BACK ON 2019 AT FAST COMPANY, we engaged in a year of living the experience economy—for our marketing partners and our brand alike. From live events and in-person connections to digital platforms and user experience, across the year, our editors and our partners have shown how vital quality personalized experience can be for customers, audiences, and the bottom line. Here are a few snapshots:
IN DIGITAL
With support from SAP, Fast Company’s website has been undergoing a refresh fueled by user insights and feedback; we hope you like the changes we’ve made to fastcompany.com. This initiative coincided with a major editorial series dedicated to the experience economy, including stories such as “Why Everyone Is Betting on Experience.”
AT DAVOS
Last January, Fast Company partnered with HCL Technologies to host multiple thought-leader panels in the HCL Pavilion for the senior executives attending the World Economic Forum Annual Meeting in Davos, Switzerland. We used the pavilion as a base from which to cover key developments at the conference.
GETTING PERSONAL
In custom events for two partners, Hydrafacial and Arizona State University, we explored innovation that’s truly personal by tapping experts on the increase in data and analytics across all industries, and through the growing shift to subscription models in sectors where that isn’t traditional.
EUROPEAN INNOVATION FESTIVAL
Powered by Gucci, the first-ever Fast Company European Innovation Festival spanned three days and two cities (Milan and Florence) and engaged 400 senior executives and Fast Company community members by covering a wide range of topics and insights, all focused on innovation at the convergence of human and machine.
ACROSS WORK-LIFE
With Staples, our Fastco Works branded content studio just produced a powerful Worklife Live event for 200 stakeholders in Boston, which tapped visionaries to explore work-life issues during a time of relentless digital transformation.
Wherever Fast Company aims its lens of innovation, our brand stands ready to create meaningful engagement through live events handcrafted to serve the needs of our clients and their customers. After all, the deep and lasting satisfaction that comes from quality experience— live or digital—is both proven and profound. Happy New Year!