Fast Company


From #thecookies to #thepasta


01 Spiced Chickpea Stew With Coconut and Turmeric

“I wanted to include chickpeas, but I didn’t intend for it to be vegan. It’s kind of a weird recipe to go viral. I don’t think #thestew would have happened without #thecookies. I think they set the hashtag trend.”

02 Vinegar Chicken With Crushed Olive Dressing

“I can tell when a recipe isn’t going to go viral: if I use ingredient­s that are hard to find or that people are scared of cooking, like fish. This one only required one pan, and people seem less scared of chicken.”

03 Caramelize­d Shallot Pasta

“I wanted to keep the ingredient­s cheap, and I knew I wanted to make something tomatoey. I posted a photo of a dish I made for a party on Instagram and I got a lot of requests for the recipe—usually I don’t take requests, but I made an exception for this one.”

04 Salted Chocolate Chunk Shortbread Cookies

“The cookies were just something I like that is simple. All of a sudden it felt like there was this secret club of people who knew about #thecookies, and then publicatio­ns like

The Cut wrote about it and it took off.”

 ??  ??

Newspapers in English

Newspapers from USA