Fast Company

STEPHEN BELL, JOEL CLARK, SAM ROSENTHAL

COFOUNDERS, THE GAME BAND

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TThe New York Millennial­s face off against their dreaded rival, the Kansas City Breath Mints. All players named Dan are unilateral­ly given the moniker “Peanut.” A solar eclipse incinerate­s random players during the bottom of the third inning. All of these things have taken place at some point, somewhere on the digital playing field of the delightful­ly absurdist game Blaseball— created by Stephen Bell, Joel Clark, and Sam Rosenthal, founders of the game-design studio the Game Band. Launched in July 2020, Blaseball combines elements of baseball, fantasy sports, and betting into a web-based simulation game. A simulator plays all the matchups simultaneo­usly, and fans experience the action only through text descriptio­ns of what happens during each at bat. If the game itself sounds novel, the rabid fan culture that’s risen up around it is more so, with players extending the

Blaseball universe via Twitter team accounts, Discord communitie­s, madeup broadcasts on Twitch, and more.

Blaseball has introduced the studio to a very different kind of design, one that is rapid, free form, and imperfect by its nature. “We throw out a bunch of broken, messy systems and let the community respond and help us figure out where they want to take it next,” says Rosenthal. Season 1, which ran during a five-day stretch in July 2020, attracted 500 players; hundreds of thousands joined in the months that followed, elevating a player named Uncle Plasma to MVP and demonstrat­ing how peanut allergies can influence actual games. The trio raised $3 million in seed funding in May to build a mobile version.

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