The Importance of with Service that Puts RIAS and Fee-based Advisors First
On the Front Lines with RIAS and Fee-based Advisors
Change is a constant in our fastmoving industry. Innovation continues to surge at an unprecedented rate, driven by the power of consumer demand, the rapidly expanding digital economy and the push of regulatory reform. The race is on—and there is no turning back. How do RIAS and fee based advisors keep pace? For over a decade, Nationwide Advisory Solutions has been working side by side on the front lines with RIAS and fee-based advisors, providing the innovative solutions that can help them build their practice by helping their clients build more wealth. Starting as Jeerson National, they built a company from the ground up, created a new category of products, and continued to lead the way in an industry ripe for disruption. “It’s all part of our mission to help independent RIAS and fee-based advisors succeed by taking their seat on the client’s side of the table,” said Craig Hawley, Head of Nationwide Advisory Solutions.
Service that Puts You First
“Studies show that the most successful RIAS and fee-based advisors are always looking ahead and continually evolving their practice,” Hawley continued. Nationwide Advisory Solutions has a proven track record of staying a step ahead of the trends to provide the products and solutions that RIAS and fee-based advisors need to stay ahead of their competition.
But for many advisors, incorporating new solutions can be like navigating uncharted territory. Nationwide Advisory Solutions knows that developing a new category of products—simple and transparent, with more choice and greater value— is only one part of meeting the unique needs of RIAS, fee-based advisors and their clients. That’s why every aspect of the company’s award-winning advisor experience has been designed to serve independent advisors the way they want to be served—using the channels they want to use.
Dedicated Team of In-house Experts
And when working with RIAS and fee-based advisors, service that puts advisors first begins from day one. Nationwide Advisory Solutions has ensured that its onboarding process is as easy to manage as the products
they provide. Nationwide Advisory Solutions’ dedicated team of inhouse experts help RIAS and feebased advisors understand how to incorporate fee-based products and solutions as part of a holistic approach to financial planning, to meet clients’ needs across every stage of the financial life cycle.
This team of highly trained experts can help advisors gain greater perspective, looking at the needs of each client they serve, to identify the right opportunities—from maximizing accumulation with low-cost tax deferral, to meeting today’s urgent need for guaranteed income in retirement, to creating a lasting legacy for future generations of their families and favorite charities. By providing everything from client-approved analysis and individual reports, to a concierge service that can complete all the paperwork and eliminate administrative burdens, these inhouse experts support RIAS and fee-based advisors so they can make the decisions that are right for their clients—and right for their practice.
“Our advisors tell us that this level of personalized service is real game changer for managing their practice and serving their clients,” Hawley added. In a recent third party study, advisor satisfaction with Nationwide Advisory Solutions reached 97% overall—with more than 8 in 10 saying they are “Very Satisfied.”
Award-winning Advisor Experience
When it comes to creating an end-toend advisor experience that truly sets it apart from the rest of the industry, Nationwide Advisory Solutions has done the research—and has the boots on the ground experience—to know what RIAS and fee-based advisors need. By truly integrating every aspect of the advisor’s journey—from sales, service and education, to its website, portal and account management platform—nationwide Advisory Solutions can provide real-time personalization that is hyper-targeted to each individual advisor.
By using intelligent technology, Nationwide Advisory Solutions can ensure that RIAS and fee-based advisors have products and solutions that are directly embedded into their work stations and on platforms they’re already using. The company’s technology platform integrates seamlessly with custodians, portfolio management systems, aggregation platforms and data services that are already in use by more than 95% of RIAS and fee-based advisors. And Nationwide Advisory Solutions takes it one step further, by “building the pipes” for direct data feeds to manage taxable accounts alongside tax-deferred vehicles. Its highly rated account management and trading platform provides capabilities for everything from custom
“Our advisors tell us that this level of personalized service is real game changer for managing their practice and serving their clients.”
model portfolios to ecient mass transactions, to help advisors scale their practice while still providing customized service for a growing number of clients.
A Bull Market for Fee-based Advice
Successful RIAS and fee-based advisors know that putting clients first is fundamental for the growth, health and profitability of their practice. By understanding clients’ needs and aligning with their best interest, successful advisors earn their clients’ trust, deepen the relationship—and ultimately bring more assets under management. In fact, a recent survey of RIAS and fee-based advisors shows that it’s a bull market for fee-based advice. Nearly three-fourths of RIAS and fee-based advisors say that investors today are more likely to work with a financial advisor. And the vast majority of RIAS and fee-based advisors say their own clients today are more likely to follow their advice, more willing to make a financial plan— and more willing to stick with it. Year over year, investors who work with an advisor are more optimistic about their financial future than those who do not.
And Nationwide Advisory Solutions knows that putting RIAS and feebased advisors first is at the core of its own success. “By partnering on the front lines with RIAS and fee-based advisors for more than a decade, we have built our business from the ground up to meet their unique needs,” Hawley concluded. “We never stop innovating new ways to sit on the same side of the table of RIAS and feebased advisors, so that they can sit on the same side of the table as their clients. When our advisors and their clients succeed, we succeed.” ■