This story prompted vigorous discussion online. Excerpted comments below.
• Not really sure why this conversation has to be connected to promoting the marks in an advertising campaign. These are two separate issues and not connected in any way. There is no need to stop something in order to improve on something else that is totally unrelated.
• The CFB Board IS in the credential marketing business, not an organization representing a profession.
It should be no surprise that big money goes to marketing the credential ... as opposed to a vast financial literacy campaign like AICPA’S. Mr. Keller is not a CFP. Professional organizations (AICPA, ABA) are led by members of the profession. Mr. Keller was hired for his ability to sell the CFP credential (not advance a profession) and it should be no surprise that he’s rewarded for it.
• Maybe CFPS shouldn’t be working at nonfiduciary
firms at all?
• The SEC’S proposed best interest standard is actually