Read­ers Re­spond

Financial Planning - - Ria Iq -

This story prompted vig­or­ous dis­cus­sion on­line. Ex­cerpted com­ments be­low.

• Not re­ally sure why this con­ver­sa­tion has to be con­nected to pro­mot­ing the marks in an ad­ver­tis­ing cam­paign. These are two sep­a­rate is­sues and not con­nected in any way. There is no need to stop some­thing in or­der to im­prove on some­thing else that is to­tally un­re­lated.

• The CFB Board IS in the cre­den­tial mar­ket­ing busi­ness, not an or­ga­ni­za­tion rep­re­sent­ing a pro­fes­sion.

It should be no sur­prise that big money goes to mar­ket­ing the cre­den­tial ... as op­posed to a vast fi­nan­cial lit­er­acy cam­paign like AICPA’S. Mr. Keller is not a CFP. Pro­fes­sional or­ga­ni­za­tions (AICPA, ABA) are led by mem­bers of the pro­fes­sion. Mr. Keller was hired for his abil­ity to sell the CFP cre­den­tial (not ad­vance a pro­fes­sion) and it should be no sur­prise that he’s re­warded for it.

• Maybe CFPS shouldn’t be work­ing at non­fidu­ciary

firms at all?

• The SEC’S pro­posed best in­ter­est stan­dard is ac­tu­ally


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