First For Women

Know the new lingo

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“As coupons evolve, the verbiage changes—they’re so much different than they were 10 years ago. For example, words like ‘Limit of one coupon per purchase’ once meant per transactio­n, but now means per product that you purchase—meaning it’s perfectly safe to buy two items and use a coupon for each. Or if you see ‘Redeemable at Walmart,’ you may think it’s usable only there. Not so! Retailers pay manufactur­ers to market their store on that coupon, knowing people will assume they have to purchase and use the coupon at that store, when in reality, it can be used anywhere.”

—Luellen Marfoe, coupon expert

at SavvyCoupo­nShopper.com

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